Web Survey Bibliography
(a) Relevance & Research Question:
As web surveys are nothing extraordinarily new anymore, the method seems to have lost its novelty factor for respondents. Therefore it becomes more important for surveyors to make sure that their questionnaires can motivate respondents to thoroughly finish the survey. Keusch, Kurz and Penzkofer (2009) showed in an online study with IT-managers that professional questionnaire layout can reduce abortion rate. Also the personal interest for a survey topic has proved to be a highly motivational factor in the decision to participate in web surveys (Galesic 2006; Marcus et al. 2007; Porter/Whitcomb 2005). This new study therefore addresses two research questions:
1. Does the layout of a web questionnaire influence response rate and data quality of web surveys in online access panels?
2. Does the personal interest for the survey topic mediate the relationship between questionnaire layout and response rate/data quality?
(b) Methods & Data:
1.670 members of the Austrian Opinions Online Panel were randomly assigned to participate in one of two web surveys about two different topics (insurances and holidays). The layout of both questionnaires was manipulated. Panelists either saw a web questionnaire with a basic or a professional layout. The influence of questionnaire layout and topic was measured on response rate and different indicators of data quality (response latency, item omission, answer length to open-ended questions, non-differentiation in grids).
(c) Results:
Contrary to our expectations the questionnaire layout had no influence on the response rate in the online access panel. But the results also showed that the professional layout helped to motivate individuals with low personal interest for the topic to stay till the end of the survey.
(d) Added Value:
The results of this study indicate that questionnaire layout seems to play a minor role in online access panels overall, though it can help to motivate people that have low interest in the survey topic.
Conference Homepage (abstract) / (full text)
Web survey bibliography - Other (439)
- Why do you play? The development of the motives for online gaming questionnaire (MOGQ); 2011; Demetrovics, Z., Urbán, R., Nagygyörgy, K., Farkas, J., Zilahy, D., Mervó, B., Reindl, A., Agoston,...
- The “Frequency Divide” on Web Surveys: Opinions, Behaviours and Demographics Differences...; 2011; Reis, E., Vicente, P.
- LinkedIn and Facebook in Belgium: The Influences and Biases of Social Network Sites in Recruitment and...; 2011; Caers, R., Castelyns, V.
- PhD Students’ Research Group Networks. A Qualitative Approach; 2011; Coromina, L., Capo, A., Coenders, G., Guia, J.
- PhD Students’ Research Group Social Capital in Two Countries: A Clustering Approach with Duocentred...; 2011; Coenders, G., Coromina, L., Ferligoj, A., Guia, J.
- Preface; 2011; Coenders, G., Doreian, P.
- Explaining Unit Nonresponse in Online Panel Surveys: An Application of the Extended Theory of Planned...; 2011; Haunberger, S.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Haraldsen, G., Snijkers, G., Roos, M., Sundvoll, A., Vik, T., Stax, H.-P.
- E-Census 2011 Portugal: implementation and results of the Pilot Survey; 2011; Vicente, P., Rosa, A., Reis, E.
- Standardising the web data collection channel at the Basque Statistics Office (EUSTAT); 2011; Prado, C., Guinea , C.
- An Experimental Investigation of Mode Effects in the Hungarian Census Test 2009; 2011; Vereczkei, Z.
- Effectiveness and consequences of various recruitment methods in psychological research: case study; 2011; Poltorak, M.
- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Web based CATI on Amazon Elastic Compute Cloud and VirtualBox using queXS; 2011; Zammit, A.
- Web/Cloud Based CATI Using queXS; 2011; Zammit, A.
- Research on Internet survey errors and control methods; 2011; Mingyue, F., Xicang, Z.
- Does the direction of Likert-type scales influence response behavior in web surveys?; 2011; Keusch, F.
- Different functioning of rating scale formats – results from psychometric and physiological experiments...; 2011; Koller, M., Salzberger, T.
- A Comparison of CAPI and PAPI through a Randomized Field Experiment; 2011; De Weerdt, J.
- Changing research methods in Ukraine: CATI or Mixed-Mode Surveys?; 2011; Paniotto, V., Kharchenko, N.
- The Influence Of The Direction Of Likert-Type Scales In Web Surveys On Response Behavior In Different...; 2011; Keusch, F.
- Which Technologies Do Respondents Use in Online Surveys – An International Comparison?; 2011; Kaczmirek, L., Behr, D., Bandilla, W.
- Can Internet surveys help us understanding allergic disorders? – results from a large survey in...; 2011; Kalogeromitros, D., Psaltopoulou, T., Makris, M., Koti, I., Chliva, C., Stefanadi, E., Hatziagelaki,...
- E-survey (surveys based on e-mail & web) Analysis and identification of cold responsive proteins in...; 2011; Sodabeh, J.-G., Ferdous, R.-J., Lello, Z., Ghasem, K., Ghasem, H. S., Gholipoori, A., Siroos, M., Sajjad...
- Development of a web-based survey system for evaluating affective satisfaction ; 2011; Cho, Y., Han, S. H., Kang, S., Park, J.
- A Method for Evaluating Mode Effects in Mixed-mode Surveys; 2011; Vannieuwenhuyze, J., Loosveldt, G., Molenberghs, G.
- Handle with Care: The Impact of Using Java Applets in Web-Based Studies on Dropout and Sample Composition...; 2011; Stieger, S., Goeritz, A., Voracek, M.
- An overview of Internet-based surveys in hospitality and tourism journals; 2011; Hung, K., Law, R.
- Measuring Political Knowledge in Telephone and Web Surveys: A Cross-National Comparison; 2011; Strabac, Z., Aalberg, T.
- Response Rates in Organizational Science, 1995–2008: A Meta-analytic Review and Guidelines for...; 2010; Anseel, F., Lievens, F., Schollaert, E., Choragwicka, B.
- Developing a web explicit research strategy theory in African universities: a cross-comparison of specific...; 2010; Kirigha, K. A., Neema-A.
- Maximizing online respondent engagement through a game-way research design; 2010; Swahar, G., Swahar, J.
- Online panel survey, Change and stability of political attitudes; 2010
- Social Networking Sites: Evaluating and Investigating their use in Academic Research; 2010; Redmond, F.
- An Analyze of the Zero Price Effect on Online Business Performance - An Research Based on the Mobile...; 2010; Liu, Y., Yuan, P.
- Dealing with Nonresponse in Survey Sampling: an Item Response Modeling Approach; 2010; Matei, A.
- Blogosphere and Democracy in Portugal–Results of a Websurvey; 2010; Carvalho, T., Casanova, J. L.
- Establishing a Qualitative Data Archive in Austria; 2010; Smioski, A.
- Web Based Paper Form Verification Using QueXF; 2010; Zammit, A.
- Does Making The Survey Topic More Salient Lead To An Expert Bias? – The Influence of Announcing...; 2010; Keusch, F., Mayerhofer, W., Weilbuchner, N., Jungreithmaier, S.
- Developing and Evaluating a Student Online Panel.; 2010; Stiglbauer, B., Gamsjäger, M., Gnambs, T., Batinic, B., Altrichter, H.
- Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior...; 2010; Führer, R., Keusch, F.
- Theoretical model of context-sensitive mobile methods; 2010; Maxl, E.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Fuehrer, R., Kling, H.
- Using Propensity Score Weighting to Reduce Bias of a Swiss Market Research Web Panel; 2010; Wiegand, G., Jella, H., Beat, H., Stefan, L.
- Combining Link-Tracing Sampling and Cluster Sampling to Estimate Totals and Means of Hidden Human Populations...; 2010; Félix-Medina, M. H., Monjardin, P. E.
- Quality in Unimode and Mixed-Mode designs: A Multitrait-Multimethod approach; 2010; Revilla, M.
- Some Notes on the Probability Space of Statistical Surveys; 2010; Petrakos, G.
- Web panels: Replacement technology for market research; 2010; Goeritz, A.
- Color red in web-based knowledge testing; 2010; Gnambs, T., Batinic, B., Appel, Ma.